Creative Director & Design Lead that turns emerging technologies into products, experiences and stories - AI specialist

I help imagine, prototype, and launch what’s next — blending product strategy, UX, AI, and creative leadership. With 15 years of experience, including 13 at Google Creative Lab, I’ve led teams to create award-winning (120+ awards) projects used by millions (and sometimes billions). Now, I collaborate with companies to bring new products, marketing, and experiences to life.
Let’s chat - Resume



Demonstrating the power of Imagen 3 by creating a generative game of Chess

When Imagen 3 launched, Google Deepmind wanted to showcase the possibilities that it was opening - We created Genchess, a chess game where the pieces are entirely generated by the user’s prompt. It had more than 5M players and resulted in the most liked @google social post for the month. A glimpse at the future of AI powered personalised experiences.

Genchess - Google Labs

  • Co-Creative Lead, UX Design

  • Co Creative Lead: Fleur Isbell
    Design: Fleur Isbell, Kate Boudreau
    Development: PixelPerfect
    Production and business: Sam Inerfield, Jay Chen, Google Labs
    Sound: Zelig



Exploring what an AI-first OS could feel like

Inspired by the possibilities opened by LLMs and starting from the prompt “I would switch my phone for a phone that…”, we explored how AI could be integrated at the OS level to create a differentiated and desirable proposition for the future of the Pixel.

The design exploration was widely user tested and helped kick off, inspire and accelerate several ongoing “AI on Pixel” projects and helped define the 5 year product strategy.

Google Pixel - Pixel X

  • Creative Lead, UX Design

  • Design: Ben Sandhu
    Motion: Antonino Iacona
    Production and business: Luis de Jorge Ladrero, Natasha Sales



Adding a new dimension to Google Earth — Time.

Inspired by the environmental crisis, we approached Google Earth with a proposal on how the product could evolve to reflect our changing world. Over the next two years we collaborated to bring Timelapse in Google Earth to life, from video prototype to product launch.

Timelapse in Google Earth’s launch was the 4th biggest story of the year for Google. The launch movies gathered 20M+ organic views on Youtube. Google committed to update the Timelapse imagery throughout at least the next decade.

Timelapse in Google Earth

  • Creative lead, UX Designer, Writing & direction for films

  • Google Earth
    Google Earth Studio
    Motion and editing: Nicholas Gastaldi, Chris Egglestone
    Production and business: Charis Levonleigh, Abby Tarrant

  • One show - Design - Best of Discipline
    One show - Data visualization - Gold
    Cannes Lions - Design - Data visualization - Gold
    Cannes Lions - Creative Data - Bronze
    D&AD - Graphic Design - Data visualization - Yellow Pencil
    D&AD - Digital Design - Data visualization - Wood Pencil
    D&AD - Digital - Use of technology - Wood Pencil
    Webby Awards - Technical Achievement - Winner
    Webby Awards - Data visualization - People’s choice
    Art Director Club - Data visualization - Gold Cube

Google GBoard - AI Keyboard



Supercharging Mobile Keyboards with LLMs

Following the Pixel X project, we developed and prototyped several features integrating LLMs to mobile keyboards, making communicating easier and faster. The first feature launched with the Pixel 9.

  • Creative Lead, UX Design

  • Motion: Steven Yip, Ant Moles
    Production and business: Emma Williamson

Using Doodles and AI to explore the Google Arts & Culture collection

Draw to Art uses machine learning to match doodles to drawings, paintings and sculptures from museums around the world. We created it so anyone could explore the millions of assets in the Google Arts & Culture collection in a magical way.

Draw to Art was launched as a series of interactive easels that toured museums and events around the world and adapted to become part of the search features in the product.

Google Arts & Culture - Draw to Art

  • Creative Lead, UX Design

  • Design: Rebecca Duff Smith, Pierre Butin, Joao Wilbert
    Dev: Joao Wilbert, Google Arts & Culture Lab

  • One Show - Creative Use of Data - Gold
    One Show - Digital Craft - Gold
    One show - Interactive & Online - Silver
    One show - Experiential & Immersive - Merit
    D&AD - Digital Design - Graphite Pencil
    D&AD - Experiential - Wood Pencil
    Webby’s Awards - Best User Experience - Winner
    Webby’s Awards - Best Use of Machine Learning - Nominee
    Creative Review Annual - Experiential/Installations & Exhibitions - Best in Book
    Art Director’s Club - User Experience Design - Bronze Cube
    Art Director’s Club - Use of Technology - Merit
    Art Director’s Club - Experiential Design - Merit
    Cannes Lions - Outdoor - Technology - Bronze Lion
    Cannes Lions - Outdoor - Interactive experiences - Shortlist
    Cannes Lions - Design - UX/UI - Shortlist
    Cannes Lions - Design - Digital installation - Shortlist
    Eurobest - Digital Craft - Innovative Use of Technology - Bronze
    Communication Arts - Interactive Annual
    Campaign Big - Shortlist



Helping everyone experience and understand self driving technology

To accompany the rollout of Waymo’s first unmanned self driving car, we created an experience so officials and early testers could understand how Waymo’s see the world, what it does to keep them safe and experience what it’s like to be a passenger.

The experience helped to make fully-self driving technology more approachable for more than 1,300,000 people, by letting experience it for themselves.

Waymo 360 Experience

  • Co-Creative Lead, Copywriter

  • Creative leads: Tom Seymour, Graeme Hall, Xavier Barrade
    Production:  Framestore
    Design: Keith Nigel Bone, Sofia Clausse
    Storyboarding: Johnny Lighthands
    Sound design:  Zelig

Nest Hub Family



What If Google Nest Hub helped bring the family together?

A positioning and features proposal aimed at making the Nest Hub more useful for the people who are the most likely to buy it: families. It aimed to turn the unique role of the Nest Hub as a “shared” device from an akwardness into a strength and to propose an approach to give the product category a stronger raison d'être…

  • Creative Lead, UX Design

  • Animation & Illustration: Monica Kim
    Copywriting: Sophie Turner
    Production & Business: Emma Turpin, Abby Tarrant



Helping people stay safe and informed during a crisis

In 2015, following the November Paris attacks, CL London was tasked to imagine how Google products could be more useful in time of Crisis. We created a proposal for a new set of features to help our users quickly understand what’s going on and decide what to do during a crisis.

The resulting work led to the creation of the Crisis Response features and team which has since helped more than 3 billion people in times of crisis, particularly during the pandemic.

Google Crisis Response

  • UX Designer

  • Creative Lead:  Graeme Hall, Steve Vranakis. Dave Amstrong
    Design: Hana tanimura, Brand Studio London



Re-imagining Natural History museums with Youtube 360 & Cardboard

When Google Arts & Culture added Natural History to their online collection, we created an hero experience to drive traffic and press to the launch. Working with museums and Paleontologists, we created two Youtube 360 videos where prehistoric beasts come back to life from museum fossils.

2.8M+ people have tried the experiences to date. It helped to make the Natural History launch one the most successful ever for Google Arts & Culture.

Google Arts & Culture - Back to life in virtual reality

  • Creative lead, Experience director

  • Production:  Framestore
    Sound design:  Steve Lane @ GCRS

  • Art Director Club - Immersive experience - Gold Cube
    Art Director Club - Use of technology - Gold Cube
    One Show - Experiential - Gold pencil
    One Show - Branded entertainment - Gold pencil
    One Show - Virtual reality - Silver Pencil
    One Show - Mobile Craft - Silver Pencil
    One Show - Animation - Silver Pencil
    D&AD: Graphite pencil - Digital installations
    D&AD: Wood pencil - Branded entertainment
    Cannes Lions - Digital Craft - Bronze
    Cannes Lions - Cyber - Bronze
    Cannes Lions - Promo and activation - Bronze
    Creative Review Annual 2017 : Craft and technical innovation
    Creative Review Annual 2017 : augmented or mixed reality
    Epica Awards - VR - Gold
    British Arrows : Virtual Reality - Silver
    Clios - Branded Entertainment - Bronze



Helping Refugees access timely information

In 2015, up to 7000 refugees were landing on Greek Islands every day. To help them access vital information, Creative lab partnered with IRC and Mercy Corps to create Refugee Info Hub: a mobile site for NGOs to provide refugees with accurate, up-to-date information. It’s powered by Google Docs making it easy for NGOs to keep the information up to date using tools they are familiar with.

We created the site In just 36 hours, and launched it in Lesvos. Four months later, it was available in 18 additional locations and being updated by more than 30 NGOs. The site has helped over 600,000 refugees.

Refugee Info Hub

  • Creative Lead, UX design

  • Hana Tanimura, Jamie Goldstein, Steve Vranakis,
    Toaster London



Inspiring the discoverers of tomorrow with the potential of AI

When we heard about the story of Anne, a college student who taught herself to use machine learning to discover two new exoplanets, we knew we had to help share it further. To bring her story to life, we captured interviews and footage with Anne on location in her native Texas and mixed them with animated sequences to make the film more approachable. Alongside the film we also launched a tutorial on how to use Tensorflow to get started with planet hunting, authored by Anne.

Anne’s Story: From Student to Planet Hunter

  • Creatives: Miguel Desport, Daisy Ifama
    Production & Animation: Buck
    Sound design: David Kamp

  • Hana Tanimura, Jamie Goldstein, Steve Vranakis,
    Toaster London

Project Blink



Making screenshots more useful and valuable

Inspired by my love of screenshots and frustration to not being able to easily organise them, I developed a proposal for Android, Lens and Photos for a Pinterest inspired solution that has the potential to drive utility for users and business for Google.

The proposal was shared with relevant product VPs and lead to the Screenshot app and experience that launched on the Pixel 9.

  • Creative Lead, UX Designer

  • Google Lens
    Motion: Nicholas Gastaldi
    Business & Production: Emma Turpin, Alex De Castro



Pushing the limits of the web and promoting Chrome

When I joined Google, Chrome was still a challenger browser and HTML5 an emerging technology. Through the next few years I had the opportunity to work with the latest APIs and imagine and design several Chrome Experiments that accompanied key moments like the release of Chrome Mobile, WebAudio or WebVR

These experiments received 20M+ visits, 50+ creative industry awards, and I received a internal “platinum award” for their role in helping making Chrome #1 browser in the UK and building its image as a forward looking browser.

Chrome experiments

  • Creative Lead, UX Designer

  • Hana Tanimura, Rob Bailey, Emma Turpin, Alex De Castro, Tool of NA, Hello Monday, Rami Niemi, Justlin Li, Jaume Sanchez, Steve Vranakis, Weir + Wong, No Mint and many many more

  • Speak to Go

    Art Director’s Club - Virtual and Augmented reality - Gold Cube
    Art Director’s Club - UX/UI - Merit
    Art Director’s Club - Innovation - Merit
    One Show - Interactive - Merit
    One Show - UX/UI - Merit
    D&AD - Digital Design / UX design - Wood pencil
    Creative Review Annual - Craft and technical innovation
    Communication Arts - Interactive Annual
    FWA site of the day
    Cannes Lions - Digital craft - Shortlist
    Webby Awards - Interactive VR - Honoree
    BIMA Awards - Website & Apps: Innovation - Winner

    Happy Party

    Lovies Award - Social - Gold
    Lovies Award - Best use of photography - Gold
    One Show - Mobile applications - Merit

    Spell Up

    Art Director's Club - Tomorrow awards
    Creative Circle Awards - Brand apps - Gold
    Creative Circle Awards - Digital design - Silver
    One Show Interactive - UI/UX - Shortlist
    Cannes Lions - Cyber - Shortlist
    Webby Awards - Nominee - Mobile Family/Kids App
    Webby Awards - Nominee - Games
    Communication Arts Interactive - Best In Book
    Adobe the cutting edge award
    Eurobest - Interactive - Gold
    Eurobest - Interactive - Silver
    Eurobest - Mobile - Silver
    Eurobest - Innovation - Shortlist
    FWA Site of the day
    FWA Mobile of the day
    Awwwards Site of the day
    Lovie Awards - Gold + Public choice - Best use of tech
    Lovie Awards - Gold + Public choice - Games
    Lovie Awards - Silver - Mobile Education
    DIA - 4 Golds - UX, Digital design, Game, Utility

    Super Sync Sports

    D&AD Graphite pencil - Mobile Marketing
    D&AD Graphite pencil - Graphic design
    D&AD Wood pencil - Mobile design
    Cannes Lion -  4 Shortlists
    Adobe the cutting edge award
    Fwa site of the month
    Fwa site of the day
    One Show Interactive - Silver pencil - UI/UX
    Creative Review Annual - In Book
    Lovie Awards - Gold + Public choice - Best design
    Webby Awards - Official Honoree - Games
    Webby Awards - Official Honoree - Best visual design
    Awwwards - Site of the day
    Awwwards - Site of the month
    Awwwards - Agency of the year

    Jam with Chrome

    SXSW Interactive award Winner - Music category
    Art Director's Club - Silver Cube - Craft in Digital
    D&AD Wood pencil - Sound design
    D&AD Wood pencil - Art direction
    One Show Interactive - Silver pencil - Craft
    FWA site of the day
    FWA site of the month
    Cannes Lions - Silver - Cyber
    Cannes Lions - Bronze - Cyber
    Cannes Lions - Shortlist - Cyber
    Creativity pick of the day
    Awwwards site of the day
    Awwwards site of the month
    Awwwards agency of the year
    Creative Review Annual - In Book
    Lovie Awards - Gold + Public choice- Best application
    Lovie Awards - Silver + Public choice - Music
    Webby Awards - Honoree - Music
    Webby Awards - Nominee - Best visual design
    Campaign Big awards - Gold - Interactive and Digital x2
    Campaign Big awards - Interactive agency of the year - Google Creative Lab
    AICP Next Award - Best website

Dry the River: 3D posters



While working at Sony Music I was asked to create a “no budget”promo campaign for a newly signed band. The answer was a new type of poster campaign. The press coverage helped the ban first video go from 10,000 views to 300,000 views in two days.

  • Creative, Paper Craft

  • FOAM - Sony Music
    Creative directors: Phil Clandillon, Steve Milbourne

  • Creative Review Annual - In Book
    Creativity pick of the day

Places

2012-2025 - Google Creative Lab London
2012-2012 - Wieden + Kennedy
2011-2012 - Mother London
2010-2011 - BETC Paris

Contact

Email
Linkedin